Wildly Important Goals Provide The Focus Businesses Are Looking For

If you want a top-performance business and team focus on what is wildly important.

What is the most important thing to focus on to succeed in business? This question is asked repeatedly by business owners and leaders. The answer: What is most important in your business.

Successful businesses create Wildly Important Goals to stay focussed on what is important to prevent staying bogged down in the daily grind and stagnating the business. It is the strategy to align the team and work together to ‘win’ the game of business.

Wildly Important Goals are overarching goals for the future of the business that highlight what is most important for the business.

Why great businesses have Wildly Important Goals?

The inescapable principle of The Law of Diminishing Returns explains that the more you try to do, the less you actually accomplish. When business leaders try to focus on everything at once their brains become ‘chunked out’ which often results in overwhelm, stress and burn out. In a society, where multi-tasking is the norm and praised, this strategy is over utilised and ineffective. A successful strategy is to condense trying to do ‘everything’ and rather focus attention on the things that matter most.

Wildly Important Goals provides focus. Wildly Important Goals communicate the strategy and align the team to what is most important in the business. They create goals turning ideas into a strategy for the future of the business.

"People who have goals succeed because they know where they’re going" Earl Nightingale

In their book “The 4 Disciplines of Execution” Chris McChesney, Sean Covey, and Jim Huling introduce precise rules for translating strategy into action at all levels of an organisation. Discipline 1 is the discipline of focus. The first requirement is getting the business leader to hone their focus on the current strategy until achieved.

How to Develop The Overall Wildly Important Goals

Tip #1

The senior business leaders develop a limited amount of Wildly Important Goals. Wildly Important Goals are not derived from the daily operations of the business but what is most important for the future of the business. Each goal is clearly written and is specific. They are measurable and have a time frame for achievement.

Tip #2

The senior business leaders communicate the Wildly Important Goals to all team members. The achievement of the Wildly Important Goal is the result of the efforts of all team members playing their part. Communicating the Wildly Important Goals aligns the team and shares the strategy of the business highlighting the top priorities.

Tip #3

Wildly Important Goals are measured. Measuring the progress towards the achievement of goals is an important component of any goal-setting. Developing a method for measuring the progress and keeping ‘score’ helps goals be achieved. Think of any game you’ve played, when score are kept, we show up differently, and it’s the same in business. Measuring the goal is also motivating the team to ‘win’ the game and designing a simple visible ‘scorecard’ that states what is happening to achieve results and the actual results shows the team how well they are performing is an effective way to track progress.

Wildly Important Goals enable businesses to keep working towards the bigger picture through providing focus, prioritisation, team alignment, motivation and accountability.